- Janet Gifford
Staying Afloat. Even when it feels like you're sinking.
It seems like every day I talk to someone who owns a small business and who is STILL struggling mightily to stay afloat, stay ahead of Covid, stay relevant, and stay connected to their customers and clients.
None of us has EVER been in this kind of a position before – and it’s definitely taking a toll on us all. And while things ARE getting better, I personally believe that 'going back to normal' isn't going to happen any time soon.
It’s exhausting to keep juggling all the balls we have in the air, all day every day.
Here’s the thing I keep going back to, though. When your business has a following, those people will continue to stick with you. Definitely not in a normal way right now, but they will stick with you.
The relationships you’ve worked SO HARD to cultivate can continue, but you’re going to have to pivot (such a good word, don’t you think?) in ways that keep you on their radar. Why? Because their radar is jam-packed right now with ALL the other stuff. Work. Or no work. Kids. Everyone at home. Worry. It’s a lot. And they’re as exhausted as you are.