Don't Forget the Images
- Janet Gifford
- Feb 1, 2023
- 3 min read
When I start working with a new client, we talk about what kind of website they're going to have, what platform it will live on, how it will function, and what menu items/tabs they'll have.
We talk about content, and how the subjects they choose and the words they use will be most effective in building their business. Or, if they've been in business for a while and are changing up their website, what will be most effective in building new business. We also talk about the old site and why it may not have been as effective as they'd hoped.
When we expand the content conversation into what kinds of images they plan to use ... I often hear ... crickets. Lots of crickets. Then usually: "Um, not sure."
Here's the thing. Collecting photos should be an integral part of the planning process, not an afterthought. You can have great written content (remember: facts tell; stories sell), but you also have to have very engaging images. And collecting those images is just as important as everything else your site will need.

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